The Log Community communication and emailing campaign are a professional project commissioned by Médecins Sans Frontières -aka MSF or Doctors Without Borders. Emailing campaigns are made of strategy and content. Newsletters are used as tools to apply the programme.
Let me tell you a little secret: you absolutely do need to get into the routines of your audience and care about them. Because by identify to today’s reality and challenges, you will learn how to make them work for you rather than against you. Don’t be scare to jump all in the social media wheel of Snapchat and Instagram stories.