A tone of voice is not what you say, but how you say it. It’s an expression of the people behind the brand, a complex interesting mix to build trust.
Because not only you know the direction you want to take initially with your project, but you also know what your stakeholders and direct concurrency are going towards, you can adjust your added value.
It would inform you about what the company does and how they are navigating through social media fields. Moreover, it would give you informations about who make that company, the things they love, they hate or what drive them. This is gold value.
Being different often means doing something that your concurrence didn’t want to put efforts into. Yet this is precisely where your value can shine.
Building trust, feeling at ease, feeling as a part of a special group, all these are what will allow the customer to remember your brand.
You have to listen carefully to your audience, give and give again before asking anything tangible. Otherwise you could, and would get it wrong.
It can be used to influence and persuade. It affects everyone, every organization and every brand. By preparing beforehand, by knowing how to get prepared, you can learn to respond well to any kind of situation.
Your voice matters as an experience to your audience. Be ready to get it out there, because people are.